Rodan + Fields Beauty launched its “Back to Skin” campaign, designating September 18 as “Back to Skin Day” — a new seasonal moment encouraging consumers to reset their skincare routines with purpose and science.

Anncy Rowe, Chief Commercial Officer at Rodan + Fields, said, 

“We’re turning the start of fall into a skincare wake-up call. Back to Skin is about simplifying routines with intention — helping people make smart, derm-backed swaps that undo summer damage and set their skin up for success.”

According to Mintel, 66% of U.S. consumers change their skincare routines depending on the season. 

The six-week “Back to Skin” campaign delivers dermatologist-backed tips, product recommendations, and educational content to help individuals make smarter skincare choices that visibly restore skin and confidence.

As fall begins, dermatologists emphasize the importance of repairing skin from summer stress and preparing for colder, drier months ahead. 

The campaign offers a new seasonal ritual that combines science, simplicity, and expert insight. The brand aims to inspire confidence and empower individuals to embrace seasonal change with skin-first thinking.

According to Dr. Faranak Kamangar, member of the Rodan + Fields Dermatology Advisory Board, fall is a critical time for skin recovery.

This is why the campaign spotlights expert-led content from Rodan + Fields’ Dermatology Advisory Board, as well as skincare tips and recommended products for the fall. 

Key products include:

• Reverse Regimen – Brightens and redefines skin tone, targeting discoloration, dark spots, and fine lines
• Redefine Intensive Renewing Serum – A retinoid formula that boosts skin resilience
• Multi-Acid Enzyme Peel – Gently exfoliates for smoother, more radiant skin
• Total RF Serum – Delivers hydration and visible firmness with cutting-edge technology

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